The Sole reason behind setting up JJ was to show the world a bit of Pakistan. The dream behind JJ is to become a brand that can battle internationally with the ‘Fast Food Gods’ of the world while keeping Pakistani Identity alive.

A few things that matter (a lot) to us:

Our People – We believe our teams, our people is the core reason behind everything JJ – that’s why we work with a core objective to work & develop our people

Our Culture – Working in the kitchen is not easy but coming together with a wehshi attitude helps us get through any dull day!

Our Customers- For us, our people aren’t limited to internal teams but the larger community which also includes our customers (literally all of them). We try to work with an ideology to create a healthy, comfortable & unique environment for everyone that comes in touch with JJ. That’s why we like to identify as a big, big family (& it must get bigger)

Many companies aspire to change the world. But very few have all the elements required: Right People, Right Culture, and Right Attitude. JJ has proven that it has all three in abundance.